So You Want To Grow Your Business
Everyone I talk to wants to
grow their business. After all the cost
cutting, and layoffs, and efficiency initiatives people are left with a core
team and not enough sales.
Our business is to help
companies grow top line revenue – hence the name Top Line Results.
Here is a 1st principle or
process step or whatever word you want to call it —— call your prospects back
right now! If you refuse to do this basic thing right why do you think you will ever grow your business.
How many of us call every
single person that called us back before the end of the day?
Do you respond to every
e-mail before the end of the day? At
least with a note saying ‘I received your message and will do whatever by a
certain time?
Do you go to trade shows
and wait for weeks to call back the people you met at the booth?
If you meet someone new
that could be a good networking contract do you respond with something of value
immediately?
I recently met a potential
networking partner for my business and at the conclusion of our 1st
meeting he left saying that he had to attend another meeting. Yet I received a follow up e-mail that was
both personal and full of additional value within 10 minutes of the end of our
meeting.
On the other end of the
spectrum we are trying to look at a new house and of course called the realtor
for an appointment to visit. She said we
would arrange a meeting for the next day and that she would call with a firm
time. Did she call back with a time?
No. Did she call back saying she
couldn’t get in touch with the owner and would try again tomorrow and that she
was sorry for the delay? No. I ended up
calling her 3 times and leaving a message.
Did she call me back? No.
If you are in the service
business you are in the relationship business.
I can’t wait to start working with the new business partner and can’t
but wonder if this particular realtor and realtors in general should just go
away.
Speaking of calling, does a
real live person answer your phone?
Everyone HATES the automated systems or haven’t you heard because you never asked your customers how they want to communicate with you?
Todd Hockenberry
Top Line Results - Orlando,
FL
todd@top-line-results.com
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