Are we this predictable?



Just watched this video after seeing it on Todd Defren’s blog PR-Squared.  http://www.pr-squared.com/

After I stopped laughing out loud through the entire two minutes I came to realize two critical points:

Is your marketing/sales-pitch/value proposition/web site/whatever interesting or unique in any way?

Is your marketing/sales-pitch/value proposition/web site/whatever so predictable that it can be made fun of like this take on the ‘news’?

Actually for many of us being interesting or relevant enough to be made fun of would be a victory over the stale, boring, and irrelevant stuff we mostly produce and lack interest we create.

If you are in sales and are stuck with a marketing group that bores your future customers to death making them someone else’s future customers then I challenge you to find a way to be memorable, interesting, and relevant. 

I am challenging myself to make www.top-line-results.com such a place. Stay tuned and please tell me if I am succeeding.

Todd Hockenberry

Top Line Results - Orlando, FL

www.top-line-results.com

todd@top-line-results.com

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